The true craft of Word Gardening begins with preparation. If you want to flourish, we need to plant words into well prepared ground.
Digging and Fertilising
The Word Garden communication strategists start with helping to identify your business/project objectives before thoroughly digging into your audience(s), the world they live in and the competitive environment. Sometimes you come armed with this so we adapt our strategic input to the level required.
Sowing and Planting
Once we have completed the groundwork, we cultivate the right core messages for your different target audiences, setting the tone of voice and agreeing differentiation and call to action. These strategic communication messages are then sown across every brand touchpoint before planting them into different mediums to bloom.
